THE MAXNEW STORY
Simple. Comfortable. Warm. Free. Clothing that makes room for the way you live.
FREE TO ROAM. LIVE UNBOUND.
A familiar layer on a busy morning. An easy outfit for time together. A favourite piece that feels entirely your own. MAXNEW draws inspiration from these everyday moments.
Our idea of a family wardrobe brings people together while leaving room for individual expression. Across menswear and womenswear, we favour simple styling, comfortable silhouettes and versatile pieces that feel at home in different parts of your day.
Clothing is part of how we move through the world. We want that experience to feel relaxed, welcoming and personal.
Explore available styles →OUR COMPANY
MAXNEW is a brand of HONG KONG BESEA GROUP CO., LIMITED, a limited company incorporated in Hong Kong on 3 November 2003. The company brings years of apparel experience to menswear and womenswear across categories.
Combining online retail with physical stores across China, we serve customers and business partners in the United States, Europe, Southeast Asia and other international markets.
FOR PEOPLE AND PARTNERS
Choose available pieces for your own wardrobe through our online store. For boutiques, retailers and wholesale buyers, our team helps put together a selection suited to your business.
From an individual product question to a larger order, we aim to offer thoughtful clothing and dependable supply support.
Explore wholesale →
Our brand philosophy starts with simplicity, comfort, warmth and freedom. From daily routines to time outdoors, we create space for people to dress in their own way.
The family wardrobe is at the heart of MAXNEW. Our physical stores bring that idea into a shared space for discovering clothing; here, you can explore our available collection and connect with our team.