OUR PERSPECTIVE
The clothes we choose are part of a bigger picture鈥攎aterials, people and the world around us. Our Creative Basic approach starts with simplicity, comfort and versatility. We want to make the details clearer, so thoughtful choices can start with useful information.
Sustainability is a direction we want to develop, with more to learn and improve.
Illustrative scenes: people, materials and the world around us.
01 / OUR APPROACH
Simple shapes and considered details. Our Creative Basic approach brings together clothing for work, weekends and time at home—leaving room for you to make each piece your own.
Know the material.Explore Read the confirmed fibre composition for the individual style, alongside construction and care details. If information you need is missing, ask our team before ordering.
Simple pieces. More possibilities.Explore Creative Basic brings together simple shapes and considered details. Try different combinations around familiar pieces, from work and weekends to time at home.
Look a little closer.Explore Pockets, seams, shape and finishing all affect a garment. Explore the photographs and available specifications of the style you are considering rather than assuming the same construction across a category.
Find the fit for you.Explore Compare the product measurements with a similar garment you enjoy wearing. Check the units, the measurement method and how much room you want for movement or layers.
02 / OUR APPROACH
Behind clothing are people, skills and everyday needs. We want to understand the people and processes behind the clothes more clearly, and bring care to the way we share information and answer questions.
People behind the garment.Explore A garment connects to people at different stages, from fibre handling to cutting and sewing. We want to develop a clearer understanding of that work as we learn more about the sourcing behind individual styles.
The skill of making.Explore Cutting, sewing and finishing involve human skill. Looking at construction, seams and finishing helps us ask better questions about a garment. Our aim is to make confirmed details easier to find.
Care in our conversations.Explore Simplicity, comfort, warmth and freedom guide the MAXNEW brand. We want that sense of care to shape how we explain products, listen to questions and help people make a considered choice.
A wider responsibility.Explore Clothing is part of a world of people and shared places. Our future direction is to understand those connections more fully and share specific, documented steps as that work develops.
03 / OUR APPROACH
A wider perspective on everyday clothing. Our ambition is to make product information clearer, understand materials and sourcing more fully, and share specific updates when they can be supported.
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The film is unavailable. The still image remains visible.
Care for the piece you have.Explore Follow the label attached to your garment before washing, drying or ironing. Fabrics, finishes and trims can need different treatment; ask for advice when an instruction is unclear.
A label is a starting point.Explore Fibre content helps describe a garment, but it does not establish its whole environmental impact or a certification. Look for specific information about the individual style and ask for the evidence you need.
Make the details more useful.Explore We want to work towards more complete composition and specification information. Clear product details can help you choose a garment that suits your actual needs.
Progress we can explain.Explore Our ambition is to understand sourcing more fully and share specific updates supported by documentation. We want a clear distinction between our future direction and what has been verified.
LOOKING AHEAD
An ambition to keep learning—and make the details more useful.
DESIGN
Keep responding to everyday life through simple shapes, comfortable silhouettes and considered details. Our Creative Basic direction makes room for personal expression across different moments of the day.
Explore everyday stylingMATERIALS
Work towards more complete composition and specification information for individual styles. We want the details to help people make a choice based on the garment, rather than assumptions about a fabric name.
Read the material guideCARE
Make garment-specific guidance easier to find and know when more information is needed. Start with the label attached to the garment, and ask our team when a detail is missing or unclear.
Explore care guidanceINFORMATION
Build a clearer picture of sourcing and share specific updates when they can be supported by documentation. This is a future direction, rather than a claim of verified environmental results.
Connect with MAXNEWMaterial, textile work, people, nature and energy scenes are illustrative. They do not represent verified MAXNEW facilities or programmes.